New Media Technologies:
First Computer invented.
"New media technology got its start in the 1960s."
With the rise of modern computer technology, the idea of information exchange through the medium became a powerful application. Artists and designers worked to bring new concepts to fruition such as digital-based artwork and video games. These technologies became highly prevalent in the 1980s, slowly replacing traditionally mediums, primarily through the implementation of personal computers and video game systems. This was also supported by desktop publishing methods that allowed for easier image manipulation techniques and online publications."
Examples of new media technologies include Internet-based concepts like websites or digital mediums such as CD-ROMs and DVDs. Anything that is considered old media, such as television, film or paper-based products, are not part of new media.
Material Reference from WiseGeek
Until the 1980's, media relied on 'print' and 'analog broadcast models' (such as Television or Radio). Since then, the media has rapidly changed, with the first computer game made in 1962 (Spacewar!), to the Internet. Yet this is all still considered 'old media'. Old technologies have been manipulated through the use of digital computers, such as print, which has now been transformed so that it is digital (Adobe Photoshop).(An old Print-press)New Media gives the opportunity for the public to increase their communications, (Facebook allows you to communicate on a global level), interactive communication (Xbox live allows you to talk and play video games with people on a global scale).
New media has changed the film industry considerably over the last century. The first ever motion picture camera made was called a 'kinetoscope'. This was a device in which you would place a series of pictures and turn a handle, as the pictures went round, with each different detail in the picture, collectively, they would create a motion picture.
(Lumiere)
However, this invention was far off what motion pictures are today. A man called Louis Lumiere was credited for inventing the first motion picture camera in 1895. Lumiere had invented a portable motion-picture camera, film processing unit and projector called a 'Cinematographe'. It is said that this invention created motion pictures, and cinema had become very popular since then.
(Arriflex Camera:)
Nowadays, we use the highest quality of technology when making a feature length, high budgeted films. Camera's such as Arriflex (part of the Arri technology family, Moviecam (also owned by Arri) and Panavision models. Not only this, we have FinalCut Pro (used even in Hollywood, an editing software used for Apple Macs).Types of new media technology may include:
· Blogs
· Blue Tooth
· Internet
· SLR Digital Camera
Computer Editing Software such as:
· Photo Plus/ Photoshop
· Adobe Premiere Pro
· Draw Plus
I have used new media technology in the form of PhotoPlus, to create my collage of new media that I use in my media course, and every day life.
1) Blogger- this is the online website in which I post everything I do in terms of my short film. It includes all Pre-Production, Post Production and the Final Product on the blog. Blogger acts as an online sketchbook, so we are encouraged to use IT in everyday life. If this website was not available, then we would have to publish all our work in a folder or sketchbook, with our Final Products being produced onto a DVD, or if DVD's weren't available, in the past, it would just be shown in the cinema for a unique showing, rather than the much more efficient Blogger website.
1) Blogger- this is the online website in which I post everything I do in terms of my short film. It includes all Pre-Production, Post Production and the Final Product on the blog. Blogger acts as an online sketchbook, so we are encouraged to use IT in everyday life. If this website was not available, then we would have to publish all our work in a folder or sketchbook, with our Final Products being produced onto a DVD, or if DVD's weren't available, in the past, it would just be shown in the cinema for a unique showing, rather than the much more efficient Blogger website.
2) Adobe Premiere Pro- This is the editing software we use for cutting and editing our final product together. If we did not have Adobe Premiere Pro, in the past, people would take the positive film of a negative film, and have to physically cut pieces of the film together with the help of cutters and splicers, and then threading the film on a machine with a viewer, such as a 'Moviola'.
(Moviola)
3) Photoshop/Photo Plus 11- The software I sometimes use that is similar to Photoshop is Photo Plus 11. They do everything I need in order to edit photo's. Without this software, I would not have had the resources to edit my postcard designs, the pictures for my film review, or even create this merged new media technologies picture. This editing software has been extremely useful for all throughout my Media A-level. Usually, people would have to edit photo's by using a print press.
4) Canon 550D SLR- This is the camera I used in taking the pictures for my postcard designs, film review, and any Post-Production report pictures. It has been a key use of equipment in my A2. Without it, all my pictures, if any, would have been taken on a digital stills camera, which would not have been of quality I would have preferred, compared to the Canon. Camera's used to be Polaroid or film camera's. The film used in a film camera were expensive to be processed, whereas pictures from a digital camera can go straight onto your desktop.
5) UnsignedBands.web- This is the website we used to find copyright free music from unsigned artists to use in our short films. If we did not have access to such a website, we do not have to money to buy music that is copyrighted, therefore we would have to create our own music, or have no music at all. These alternatives are used in bigger budgeted films and is the same before new media technology. This would definitely effect our overall film substantially.
6) Sony PD150- This is the camera we used to shoot our short film. In filming, there has been a noticeable difference in the quality of film that we have shot. If we did not have this camera, we would still be using the cameras from last years Sony Mini DV camera's, which would not have produced the same quality material which we have produced from this camera. However, as mentioned above, before new media technology, people would typically use the cinematographe in filming.
7) HD Flip Camera- This camera was very handy for creating little video's explaining situations in creating our short film. Personally, we used it when we were setting up lighting, camera or sound. We also used this camera to make video's if we didn't want to explain blog posts in writing. Without this, there would be little use of IT skills in our blog posts, we would also not have had the opportunity to look back over how we set equipment up. Before new media technology, for features such as bloopers or feedback, the original camera that was used for film would be used, although feedback was typically either written down on paper, or more recently yet still before new media technology, recorded with a voice recording system, and they would use just an audio clip if producers wanted feedback.
8) YouTube- This video website was very helpful to us in our research into short films. Short Films are typically posted on YouTube, which was useful in researching how people made their short films, and it was also useful to see how they introduced their genre's in their short film. Without this website, it would be extremely difficult in terms of researching into short films, we would possibly have to buy short films, or look for alternative websites that posted short films, which inevitably is still using new media technology. Without using new media in the research and distribution of short films however, there are short film festivals that are useful to attend, as there may be a possibility of meeting the distributors and producers.
9) Wikipedia- This website was used in the research of our short films as well. This website gives you information about most subjects, including films, directors, equipment used in film, everything. I used to website as a starting place in all my research, so it would give me the information of what to look for in more detail.
4) Canon 550D SLR- This is the camera I used in taking the pictures for my postcard designs, film review, and any Post-Production report pictures. It has been a key use of equipment in my A2. Without it, all my pictures, if any, would have been taken on a digital stills camera, which would not have been of quality I would have preferred, compared to the Canon. Camera's used to be Polaroid or film camera's. The film used in a film camera were expensive to be processed, whereas pictures from a digital camera can go straight onto your desktop.
5) UnsignedBands.web- This is the website we used to find copyright free music from unsigned artists to use in our short films. If we did not have access to such a website, we do not have to money to buy music that is copyrighted, therefore we would have to create our own music, or have no music at all. These alternatives are used in bigger budgeted films and is the same before new media technology. This would definitely effect our overall film substantially.
6) Sony PD150- This is the camera we used to shoot our short film. In filming, there has been a noticeable difference in the quality of film that we have shot. If we did not have this camera, we would still be using the cameras from last years Sony Mini DV camera's, which would not have produced the same quality material which we have produced from this camera. However, as mentioned above, before new media technology, people would typically use the cinematographe in filming.
7) HD Flip Camera- This camera was very handy for creating little video's explaining situations in creating our short film. Personally, we used it when we were setting up lighting, camera or sound. We also used this camera to make video's if we didn't want to explain blog posts in writing. Without this, there would be little use of IT skills in our blog posts, we would also not have had the opportunity to look back over how we set equipment up. Before new media technology, for features such as bloopers or feedback, the original camera that was used for film would be used, although feedback was typically either written down on paper, or more recently yet still before new media technology, recorded with a voice recording system, and they would use just an audio clip if producers wanted feedback.
8) YouTube- This video website was very helpful to us in our research into short films. Short Films are typically posted on YouTube, which was useful in researching how people made their short films, and it was also useful to see how they introduced their genre's in their short film. Without this website, it would be extremely difficult in terms of researching into short films, we would possibly have to buy short films, or look for alternative websites that posted short films, which inevitably is still using new media technology. Without using new media in the research and distribution of short films however, there are short film festivals that are useful to attend, as there may be a possibility of meeting the distributors and producers.
9) Wikipedia- This website was used in the research of our short films as well. This website gives you information about most subjects, including films, directors, equipment used in film, everything. I used to website as a starting place in all my research, so it would give me the information of what to look for in more detail.
Without this, people would originally go to library's to find their information. Because of Wikipedia (and other Internet based information websites) it is easier, quicker, and more efficient than a library, as for a media course, it is hard to find books on media in a library. However, library's are still useful for finding information on the history of film, and other subjects and general reading.
It is clear through my research that in early developments of technology, the process of making and film seemed time consuming, complicated and very expensive. With the help of new technology, I have found that the production of our film, my postcards, and my film review, that all the new technology I have used and have had access to has helped me greatly in producing a high quality short film, in the space of weeks with a next to nothing budget.
Without realising, these new technologies that are mentioned above, have become part of mine and Jenna's every day life, which is why the process of making the Short film and all the promotion products that go with it, have come natural to us. I feel fortunate to have access to such new technologies, and am sure that people in the future will look back at our generation and say the same about their newer developed technologies.
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